A Technical Services Cell manned by civil engineers has been instituted with the objectives of:
- Technical promotion of Prism Cement to Architects / Masons / Contractors, the main influencers for cement buying decisions by individuals.
- To provide on-site services to individual house builders
- Education about correct construction practices and economic use of cement
- To inspect the house under construction, pin-point construction errors and suggest corrective actions
- Guidance in casting of RCC roof slabs
The Technical Services Cell is helping in further increasing the brand preference for Prism Cement