A Technical Services Cell manned by civil engineers has been instituted with the objectives of:

• Technical promotion of Prism Cement to Architects / Masons / Contractors, the main influencers for cement buying decisions by individuals.
• To provide on-site services to individual house builders 
• Education about correct construction practices and economic use of cement
• To inspect the house under construction, pin-point construction errors and suggest corrective actions
• Guidance in casting of RCC roof slabs

The Technical Services Cell is helping in further increasing the brand preference for Prism Cement